55 Plus Communities In Montana, Why Did John Thaw Walk With A Limp, Aerolite 103 Glide Ratio, Who Is April Ofrah And Why Is She Important?, Articles C

One of the makeup industrys largest brands took a big step forward on Tuesday. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. Return to homepage. "We were always cheering each other on from the sidelines." "I'm aware of the other drag artists with makeup lines . The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. "Fingers work great. I've Been Single for 8 Yearsand I Blame My Makeup. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. "James Charles is no exception. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. IE 11 is not supported. Log in to hide ads. James Charles is no exception. James, who first earned. "Just wrapped another great CoverGirl shoot. "When she asked me to collaborate, I thought, Absolutely.". "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Who needs rainbow highlight when you have this? Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Jaleesa M. Jones . now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. Given the teens talent with brush and pen, its an obvious pairing. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. How Bill Clinton, as first gentleman, could reshape role of first ladies. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. If you have questions about your account, please From everyday glam to eye looks that are packed with color, the social star can do it all. new eczema treatment 2022 australia . Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Hear about special editorial projects, new product information, and upcoming events. I purchased a glitter and a set of lashes. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. In the week since, he lost millions of . The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Some information may no longer be current. Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Get non-boring fashion and beauty news directly in your feed. contact customer service Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. Its only 12 and today has already been so crazy. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. A weekly digest of Monitor views and insightful commentary on major events. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. Ad Choices. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. He might not be a household name just yet, but something tells me that he will be soon. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". And we shall see what I would look like if I suddenly sprouted blue eyelashes. This is pretty major, if you ask me. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? No one, that's who. And so are five other '90s tattoo styles. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. See more ideas about james charles, covergirl, makeup. Select stories from the Monitor that empower and uplift. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! After DragCon, COVERBOY will be available on shopcoverboy.com. But I think CoverGirl also hopes that this means more men will wear and buy makeup. The actor describes Harry Styles as "a very kind guy.". Can a Jesus Revolution take place again in America? And we can prove it.. This content is imported from twitter. Were run by a church, but were not only for church members and were not about converting people. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. Its unsurprising, then, that James himself appears to embody those shifts. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Hearst Magazine Media, Inc. All Rights Reserved. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. #COVERGIRLJames! Already a subscriber? Charisma, Uniqueness, Nerve, and Talent, anyone? Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. The Best Contour Palettes for the Ultimate Chisled Complexion. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. (Photo: James Charles Youtube video screencap), A historic first: Vietnam allows Franklin Graham to hold evangelism event with 300 churches, Teen who had breasts removed says health system lacks 'standards of care', School district rejects student-teachers from Arizona Christian University, Its smut: Kid reads sexually graphic book he got from school library to school board members, Ukraine war exposes weaknesses in Russia and the West, ChatGPT, consciousness and the human mind, A photo posted by KATY PERRY (@katyperry), Americans Split on Whether Religious Freedom or LGBT Rights Are More Important, Franklin Graham Blasts Obama's 'Immoral' Use of $8.4M to Pay for Transgender Surgeries, H&M 'She's a Lady' Ad Showing 2 Teen Girls Kissing Incites One Million Moms, America Faces Dark Future as Christians Fail to Share Gospel, Cower to World Antagonistic to Jesus, Warns AFA, Pope Francis 'Saddened' 2 Lesbian Nuns Marry Believing Their Love Is 'Gift of God', Eastview Christian Church pastor resigns after son is fired from Central Christian Church for adultery, School district rejects student-teachers from Arizona Christian University due to their biblical values, 'Do I flush my child down the toilet?: Abby Johnson laments loss of God's vision for humanity at CPAC, His Only Son becomes first-ever crowdfunded theatrical release, coming this Easter, Barry Black: America's first black Senate chaplain says this Bible verse saved him from a life of crime. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. A screenshot from one of James Charles' YouTube makeup tutorials. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. Who owns Gatorade: Coke or Pepsi? It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. "We support anyone and everyone who wants to express themselves with makeup. 28,431 views Sep 27, 2019 Does Coverboy cover boy? Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' Promise. See the entire range of limited-edition, face, eye, and lip products below. You do you, yknow?". Sep 12, 2019. Use of this site constitutes acceptance of our Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. CoverGirl has announced its first ever CoverBoy. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. Red flags that you're dealing with a man-child. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". All rights reserved. Her hair was brighter than the red carpet. Hmmm well that joke is ruined, but who cares! See for yourself. You may be able to find the same content in another format, or you may be able to find more information, at their web site. James Charles is no exception. Charles was just named CoverGirls' very first male CoverGirl. Love the idea of contouring but don't know where to start? The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. Blueball is a vibrant true blue packed with silver star-shaped glitters. Sometimes the world is a beautiful place. Is Skin Cycling the Secret to Better Skin? This message will appear once per week "Im happy that I put forth a line that you dont need any brushes for," says Willam. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. The transformation will take your breath away. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". I love being extra pic.twitter.com/7Qu1yu8U2P. log out. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. 2022 Galvanized Media. Whoever said it wasn't easy being green was lying. "James Charles is no exception. TikTok has declared the white eyeliner is back. But will more men follow his lead? You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. 2023 BDG Media, Inc. All rights reserved. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. The Christian Science Monitor has expired. Why start a makeup line now? Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . James Charles Dickinson is CoverGirl magazine first CoverBoy. Of course, Willam's been beating his face for ages. I love being extra pic.twitter.com/7Qu1yu8U2P. To say that Charles is talented would be an understatement. And that's exactly what Roncal is bringing to the table this week. now that CoverGirl has announced that James is its first male CoverGirl. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. This article includes content provided by Instagram. In the company's 55 year history, there has never been a male star in one of their campaigns. I can't wait to see where this opportunity takes him! So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. We want to bridge divides to reach everyone. At the age of 17, Charles is breaking boundaries and doing it in style. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. Just wrapped another great @COVERGIRL shoot. James Charles at Gucci's Met Gala after-party on May 6. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Here he is with Katy Perry (that highlight tho!!! . If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. Follow Facebook.com/CosmoBeauty. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. All the Weird Areas You Can Get Injectables. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. The three most recent Christian Science articles with a spiritual perspective. The aspiring makeup art subscription yet. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . subscription. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. The end of gendered toys? Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. She's ready to turn the page following ex-husband's cheating. We are trying out Willam's new line of makeup Coverboy. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. User Agreement and Privacy Policy and Cookie Statement and Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. It has to stop. On Tuesday, the makeup brand announced . Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. retailers. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. And if that means shopping COVERBOY, then hey, it's a win-win. CoverGirl is giving gender stereotypes a much-needed makeover. Use of this site constitutes acceptance of our .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". The Duchess of York casts "no judgment" toward her nephew. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. Evan Ross Katz. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". James Charles is no exception. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. You read that correctly: The newest CoverGirl is a boy. Got ten of 'em.". Take our 'parent company' quiz! On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. For an optimal experience visit our site on another browser. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. Photo: Courtesy of Coverboy. The singer reveals how grueling life was on the road. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. If you need help purchasing a product directly from Allure, go to our FAQ. Similar-looking products, two totally different techniques. Meet CoverGirl's first-ever CoverBoy, James Charles. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. You dont have a Christian Science Monitor Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. Vote for your favorite beauty products now! We Did You Hear "Did You Lotion" Growing Up? 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Charles expressed his excitement for his new gig on his Instagram and Twitter. But never has it featured a man. R.I.P. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. "This type of nonsense has got to be called out. A weekly update on music, movies, cultural trends, and education solutions. "Very durable. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. CoverGirls Instagram posted a video of Charles speaking about his new role. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. Get stories that empower and uplift daily. We can't let our kids get brainwashed like this," Benham said. Blog Home Uncategorized coverboy makeup name change. We change lives. "You owe it to yourself to take the time to discover and have fun," he advises. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight.